Showing posts with label disaster risk management. Show all posts
Showing posts with label disaster risk management. Show all posts

Tuesday, March 15, 2011

Disaster Risk Communication 101



While I read the news coming from top western new agencies online, I am saddened not by the images of the aftermath of tsunami engulfed a wide area in the north eastern coastlines of Japan, but of how the news on disaster risks are framed by the journalists. In disaster risk management, the people need to be informed of the situation, updated as necessary; to alert everyone affected, but never to alarm them.

If you have been following the situation in Japan but you're stuck in watching BBC or CNN, or you're referring to western-based news agencies, try to look at what's happening there through the Japanese' eyes via NHK. There you will know the big cultural difference in presenting the situation to the global audience, and the way the Japanese are handling the situation.

The libertarian principle of journalism is that of being socially responsible as a watchdog of the government for the people, and they have a developmental function to emancipate the people from ignorance that inflicts on them various social dilemma. At this early, it becomes obvious how non-Japenese journalists are framing the news to sustain readership or audience share.

The operatives of these journalists, I fear, could add to the pressure now levied on the Japanese parliament. While the lenses of these journalists try to capture the human drama, they fail because the drama is not there at all. In writing, these journalists present the information as dramatic as possible to make the issue hot at an alarming level, even if it is not.

Another concern that surfaces here, is that the tide of information that is not normatively undergoing gatekeeping anymore because the media wants the news out immediately could have an implication as to how authorities should be dealing with the issue. The media seems to be taking an ominiscient role, that is all knowing and all seeing, but blind to the repercussions of their newsframing decisions.

Top western news agencies are focused now on the quantities of death, impact to the Japanese and world economy, and the threat of a nuclear leak. Most often, they refer to experts and authorities outside Japan who also rely on the news that they watch, as if those have an insider's look at the case, while they thousands of miles away from the location.

Indeed, the scene may look 'apocalyptic' , the threats 'at worst fearsome'. But, if we look intently on the actions and the behavior of the Japanese at the foreground of those images, there we see calm, composure and confidence that they can go through with what happened in their own way.

How did the Japanese recover from WWII after Hiroshima was blistered with hydrogen bombs? How they prosper amidst the fact that the Japanese archipelago is sitting on the Pacific-ring of fire, with earthquakes every now and then, and tsunamis from dating from prehistory? The answer to these lie on the matrix of their culture and their values. But, these are often ignored by those outside Japan.

Lastly, the Japanese is not only rich in its culture, but in its openness to share to the world its knowledge. The Hyogo Framework which is model disaster risk management models all over the world is mostly Japanese. What we can see now, is that Japan is setting up a model as to how communication should take place in disastrous stations. Ironically, many do not understand this.

That 19th century painting of the Kanagawa Wave shows how the Japanese mastered their environment by understanding as well as reverring nature. That nature is not an enemy. Even if it demonstrates its strength and power, the Japanese knows what it means and respects that as they remain still. Panic or alarm is an absent element in that cultural artifact.

Saturday, March 12, 2011

Witnessing the Struggle of Man against Nature


I was glued on TV the whole day watching the 'unfolding drama' of a great earthquake and the following tsunami that devastated Japan. I have to be honest that I was a bit desensitized to the issue eventhough before my eyes was a real deluge.

I should have been more empathic, scared, sad, anxious or whatever, particularly when my mom started calling her friends and relatives to alert them of what's happening. She even told us to go to the church, because a priest in the parish said so.

I was just composed, looking at the repeated video on BBC, CNN, FoxNews, CNBC and NHK. What I witnessed is the reality of stronger and greater natural disaster, which some scientists have warned the world, but the world leaders did not attend to. When the tsunami struck, I remembered what happened in Sri Lanka, India and Thailand.



What I understood of the event is that man is helpless with the power of nature. Of natural disasters, we do not know when and where they will happen. But this does not mean that we should not be prepared. One thing for sure, the Japanese had the best preparations when it comes to disaster risk management. The Japanese who are naturalists have advanced in science and technology to keep their citizens safe as its people knew that their archipelago sits in the ring of fire and most vulnerable to all sorts of natural disasters.

I must have felt desensitized as I felt more informed through the news and through my earlier knowledge on disaster risk management. I knew Japan can handle the situation. No, not in the way of stopping an earthquake or plugging the way of the tsunami - but in alerting its citizens to safety and composure.

Disasters strike, and we are not sure when and where. One thing is to be aware, another is to be prepared and alert in our actions when it happens. With climate change more is to be expected, nature has become more unpredictable as its unleashes its strength in greater intensities mostly unknown to us.

I have confidence that the Japanese people can go through what inundated them. First because they possess great resiliency amidst natural and man-made disasters. Second, they place high value on living in harmony with others. Third, they have the technology and material resources to recover from their situation. Fourth, historically Japan has stood and survived so many deluding events. Lastly, the world is not indifferent to their need and call for help.

At this point, we need to learn from what happened in Japan, in Thailand, in Haiti, in New Zealand and in many places in the world, to help in our disaster risk management efforts amidst the unresolved fate of this world as a result of climate change. Now, while disasters reach at high scales, international efforts must be geared to a global readiness for every one in this world.